Visual Identity Package
A small team and I collaborated with Coalesenz, a biotech startup focused on timely coagulation management at the point-of-care, to develop a cohesive visual identity for their iCoagLab platform, a groundbreaking technology developed at Massachusetts General Hospital. Their platform uses an optical sensor to measure blood clot stiffness over time, providing rapid and accurate results that help clinicians respond quickly to acute bleeding events.
Our work included logo design, typography selection, color palette development, business card design, and a branded presentation deck. The goal was to create a visual system that reflected the precision, innovation, and clinical urgency of their mission while maintaining clarity and professionalism across all touchpoints.
