Visual Identity
I collaborated with David Yeh of David Pink Panther to curate, design, and formulate a comprehensive visual branding proposal that elevates his travel and lifestyle website and blog. I developed key sections of the project, Brand Personality, Moodboard, and Visual Direction: Logo, to translate his voice into a cohesive and distinctive visual identity.
The proposal establishes a brand system that reflects David’s curious, witty, and observant nature through thoughtful logo concepts, refined color palettes, and typography direction. Each element was designed to capture the blog’s tone: knowledgeable yet playful, lighthearted yet insightful, and rooted in discovery and storytelling.
Through Land & Sea
The Highs & Lows
Eye of the Beholder
Watching From The Outside
Around The World
